If you struggle with explaining what makes you or your business offerings unique this short episode is for you!
Your Unique Selling Proposition isn’t a mystical concept. There are aspects of your personality, the way you see the world and the way you show up that are totally UNIQUE to you! You can take action today with 3 tips to explain what makes you unique without bragging or being a show off.
What vibe is your brand emitting? Does it represent the awesomesauce of you?
Let’s talk about your USP the business term for your unique selling proposition.
These days, it’s important to be conscious and deliberate about putting forth an authentic brand identity. Especially when you want to get noticed by TV producers or potential employers. Your brand identity is not about what you do.
It’s about HOW you do what you do, what makes you unique and what it means to you and others.
Your brand identity gives us hints about the type of experience we will have with you. your brand identity shows up in all of your online postings websites
and social networks as well as your printed marketing materials. It is ideal to have your business cards websites videos,And bios on social media all point to what makes you unique, how well you get results and the overall experience we can expect when working with you.
That’s when you’ll gain mastery in your personal branding. The goal is to be seen as the glorious gift to the world that you truly are — but don’t worry, personal branding is not about bragging for the sake of puffing up your ego. Although puffery Can sometimes be part of the game when well-played, where you highlight your personal and professional success this is done to merely communicate why you’re worth paying attention to. many of my clients and business students think they can just present their business card or CV to be seen for who they are.
But with so many candidates applying for the same job and so many experts wanting TV exposure. You’ve got to highlight your success and strengths in order to get the attention for even an initial phone call, Let alone a job or TV gig.
So be sure to communicate the types of results you get the problems you solve and success stories that illustrate why you are different and better than the thousands of other candidates out there.
Time to take action!
#1 Make a list of the results achieved from working with you or your products.
#2 What problems are you successfully solving?
#3 Write down three success stories of people who were positively impacted by you or your company.
Now, how would you highlight your USP to get TV radio and internet exposure? This one is important! Because when you don’t take conscious steps to create a brand that is in line with your personality values and strengths you risk blending in with the crowd or misrepresenting yourself. Neither of which will result in the positive impact you wish to make in the world and it certainly won’t inspire a top bloggers or TV or radio show producer to call on you.
For example by just stating ‘what you do’ by listing your job title, you leave the interpretation up to the reader. This leaves no impression of why you’re special or valuable further by becoming bland or to general. You’ll find that your materials don’t correspond to your ideal client. That is you won’t appeal to your Niche.
People are drawn to Unique offerings.
If you just put out to the world what you are, without defining your character personality and unique talents, we are just left guessing with so many other experts online. If you don’t have a clearly defined brand identity media producers and potential clients won’t choose to call you specifically. In my case I was on TV every day for years, but I was just seen as a medical journalist and TV host for years.
I was known as a general Doc in the box. When I opened a holistic Wellness The center and Spa I had to Rebrand myself. And later when I wanted to focus on holistic healing of trauma, self-love and resilience, I rebranded myself again. I’m a master of reinvention and you can be too!
Now, I teach my clients and business students how to create a brand identity that is in line with your passion your goals and your personality. That’s how people will connect with you your message and your offerings and that’s how you’ll engage them to stay connected to you over time.
That’s what I did for my own brand. If you look at my appearances on The Oprah Winfrey show the first time and the last time you’ll see a pretty big difference in my overall presentation confidence and energy when you’re aiming for big media or an upgraded job profile.
Then the stakes get higher. So you need to be consciously putting forth who you really are in your branded materials and appearances.
It’s time to take action by making a list of what makes you unique.
#1 List three adjectives to describe your personality.
#2 What do you do in an innovative or alternative way that is special?
#2 What awesome feature to your approach to life or business do people commonly say they like?
Take the two action lists you completed and be sure that they are brought up as you share your story, success and brand goals.
I hope you enjoyed this podcast. If you found it helpful, please subscribe and leave a 4 or 5 star review, this will help me increase the visibility for this show, so we can impact more people’s lives. Until we meet again, please remember that You are a gift to the world, so embrace your unique talents, and share your presence with passion.
Ever wish you could run your marketing copy, website design or sales ideas by a trusted professional in branding and marketing? You can!
Join the AUTHENTIC Personal branding Bootcamp and get instant access to online video course + live coaching & Group feedback sessions every month with me. It is the perfect combination of do it yourself training + implementation support. You will quickly learn how to Brand market and promote yourself in the global Marketplace with confidence, clarity, and authenticity. Visit our Academy to join the Branding Bootcamp now and I’ll see you on our next live feedback session.
ABOUT YOUR HOST, DR. ANDREA PENNINGTON
Dr. Andrea Pennington is a visionary brand strategist, documentary filmmaker, highly acclaimed international TEDx speaker, and global launch activator. She is Founder and Managing Director of Make Your Mark Global, providing soul-inspired entrepreneurs, coaches, healers and Lightworkers with personal and professional development training. With a focus on launching new brands into the global marketplace she provides personal branding, media production and TED talk preparation and Keynote speech development.
Dr. Andrea’s AUTHENTIC Personal Branding Bootcamp and Stories with Soul LifeWriting workshop are popular among authors and her Speak from the Heart & VIP Speaker Circle public speaking workshops are bestselling events. All of Dr. Andrea’s programs combine professional training and personal development with global connection and community which empowers emerging Luminaries to network and collaborate for greater impact.
Dr. Andrea is also an integrative physician and neuropsychologist who has shared her candid, empowering insights on vitality and resilience on the Oprah Winfrey Show, the Dr. Oz Show, iTV This Morning, CNN, the Today Show, LUXE-TV, Thrive Global and HuffingtonPost and as a news anchor for Discovery Health Channel. She also produced a documentary series entitled Simple Steps to a Balanced Natural Pregnancy.
Dr. Andrea’s most recent TEDx explores the winding path she took to overcome depression to arrive at self-love features her singing an original song. As shared in her first inspiring TEDx talk entitled ‘Become Who You Really Are’, Andrea candidly explains that overcoming a long history of hidden depression and anxiety came via an out-of-body near death-like experience which allowed her to break free to love and express her authentic self.