Today’s episode is a live discussion with Jonathan Stark, author of Hourly Billing is Nuts.

Together we explore how you can ditch hourly billing and shift into value based pricing for your services and courses. He and I are both passionate about helping you to charge your worth and make your coaching business viable – for your business to work you need to charge a price that is fair to you.

When we talked about how most new coaches bill by the hour, Jonathan made the point that people don’t really want your time, they want the outcome you can deliver. So tell me again why we’re basing our prices on time, rather than on results?

Getting paid for the value you deliver is a crucial shift in your mindset and I’m grateful that Jonathan will help you make it!


Image Credit: In Her Image Photography

Dr. Andrea Pennington is a visionary brand strategist, documentary filmmaker, highly acclaimed international TEDx speaker, and global launch activator. She is Founder and Managing Director of Make Your Mark Global, providing soul-inspired entrepreneurs, coaches, healers and Lightworkers with personal and professional development training. With a focus on launching new brands into the global marketplace she provides personal branding, media production and TED talk preparation and Keynote speech development. 

Dr. Andrea’s AUTHENTIC Personal Branding Bootcamp and Stories with Soul LifeWriting workshop are popular among authors and her Speak from the Heart & VIP Speaker Circle public speaking workshops are bestselling events. All of Dr. Andrea’s programs combine professional training and personal development with global connection and community which empowers emerging Luminaries to network and collaborate for greater impact.

Dr. Andrea is also an integrative physician and neuropsychologist who has shared her candid, empowering insights on vitality and resilience on the Oprah Winfrey Show, the Dr. Oz Show, iTV This Morning, CNN, the Today Show, LUXE-TV, Thrive Global and HuffingtonPost and as a news anchor for Discovery Health Channel. She also produced a documentary series entitled Simple Steps to a Balanced Natural Pregnancy.

Dr. Andrea’s most recent TEDx explores the winding path she took to overcome depression to arrive at self-love features her singing an original song. As shared in her first inspiring TEDx talk entitled ‘Become Who You Really Are’, Andrea candidly explains that overcoming a long history of hidden depression and anxiety came via an out-of-body near death-like experience which allowed her to break free to love and express her authentic self.